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Newsletter formats fall into three main types, namely, text newsletters, HTML newsletters, and PDF newsletters. Each type has some good and points which make it much more difficult to choose one format over the other.

Of the three types, HTML newsletters are rapidly increasing in use because they offer a multiplicity of design options and provide much more room for customization.

Plain text newsletters are still in use; the reason could be the simplicity with which they are made and their compatibility with all the different email clients that exist out there.

Here are a few tips to help you design a more effective HTML newsletter:

1.Set the width to 500-600 pixels. Your HTML newsletter is not going to take the full width of the browser window. It will be displayed within an email client frame which is usually no larger than 600 pixels. By limiting the width of your newsletter, you avoid getting its content and layout messed up.

2.Stick to simple HTML formatting. Email clients do not have the full capabilities that web browsers enjoy. They have been designed to execute basic HTML tags. Use simple table arrangements when laying out your content.

If you use advanced and overly sophisticated HTML features, you run the risk of getting your HTML layout jumbled up by some email applications. It is always wise to stick to simple coding and avoid getting dazzled by the flashy elaborately designed templates.

3.Avoid using multimedia files. If you have a video that you think is of some interest to your list, you can simply redirect them to it with an in-content link. Several email clients do not support multimedia files such as video, flash andre several reasons for this; they are slow to load, and they take too much room.

4.Make scarce use of CSS. HTML and CSS are sort of complementary to each other. However, when designing your HTML newsletter, it is better to rely mainly on HTML because not all email clients support CSS. Even those which do support it are able to execute only its basic tags. CSS should be used to refine the look of your newsletter but should not be at the core of its design and layout.

The above tips are oriented to webmasters who are familiar with HTML and CSS. If you are not that sort of person, you can simply use ready made .